During the OOTP crew’s trip to PAX East for an indie game marketing panel, they held a meet-and-greet for fans at Boston Beerworks, which is across the street from Fenway Park. The event saw 25 people show up, including longtime OOTP players, members of the games media, and several OOTP marketing team members.
With nearly 20 years of game marketing under its belt, the Out of the Park Developments team has learned a few tricks along the way. Rich Grisham, OOTP Dev’s CMO, shared them in the “So You Want to Market an Indie Game” panel during the recent PAX East video game expo in Boston.
Also participating were Kris Jardine, Associate Community Manager for OOTP, Genevieve St-Onge, co-founder of PopAgenda, and Mike Futter, author of “The Game Dev Biz Handbook.” Over 220 people were in attendance for a rousing 60-minute discussion, during which Rich presented OOTP’s nine principles of marketing and his fellow panelists shared their thoughts on the subject.